Starting SEO? Get the website foundations right first.
Structure, speed and content: three starting points for long-term performance.
Start with the website itself
Search optimisation takes sustained work. Before publishing large volumes of content, make sure your website is well organised, its pages are accessible and your services are clearly explained.
01 / A clear structure
Organise pages around your business and topics. Navigation and internal links should help readers find information. Every important page needs a clear purpose and a descriptive title.
02 / Useful content
Start with real customer questions and offer original, specific and reliable explanations. Answer a question fully instead of repeating keywords, and update the content when the facts change.
03 / Improvements you can observe
Record the starting point and evaluate changes using indexing, search impressions and visits. Search results may take time to reflect updates, and fixed rankings cannot be guaranteed. Allow a reasonable observation period for each change.
Further reading: Google Search Central — SEO Starter Guide. This article covers basic principles and makes no promise of rankings or traffic.
Related reading
For implementation and GEO, continue here:SEO / GEO search growth · GEO, explained
