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Beauty · DTC cosmetics·2026

Lunaria · Clean beauty, told honestly

A clean-beauty DTC where every ingredient gets a card — origin, role, percentage — and the bottle never carries a claim the formulation can’t back.

DTC storefrontIngredient transparencyRitual UXStockist locator
Designs / Visuals

V1 · Single-product transparency PDP

A single-product detail page for a clean-beauty hero serum. The page opens in deep black with a serif name set in display weight, the bottle illustrated on the right. Below the hero, every active ingredient gets a card — origin, role, exact percentage — so the brand can only promise what the chemist signed off. AM and PM ritual instructions sit in a centered block, three customer ratings underline the claim, and a sticky bottom bar carries the add-to-ritual price across the whole scroll. 3-language switcher (zh / en / ja).

Palette
Black #0B0B0B · Ivory #F4EFE8 · Emerald #3E7F62 · Charcoal #2A2A2A
Fonts
Playfair Display (serif display) + Inter (body) + Noto Serif SC/JP (CJK)
Architecture
React 18 UMD + Babel standalone · single-file SPA · static MinIO host
For
Clean-beauty DTC brands with under-20-SKU lines that lead with formulation honesty
Memorable
Ingredient cards reveal their percentage on hover · sticky cart bar stays in the bottom thumb zone
Preparing preview…
Full flow: home → list → detail → license → checkout → certPop out:V1

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Lunaria · Clean beauty, told honestly · Cloubay