Beauty · DTC cosmetics·2026
Lunaria · Clean beauty, told honestly
A clean-beauty DTC where every ingredient gets a card — origin, role, percentage — and the bottle never carries a claim the formulation can’t back.
DTC storefrontIngredient transparencyRitual UXStockist locator
Designs / Visuals
V1 · Single-product transparency PDP
A single-product detail page for a clean-beauty hero serum. The page opens in deep black with a serif name set in display weight, the bottle illustrated on the right. Below the hero, every active ingredient gets a card — origin, role, exact percentage — so the brand can only promise what the chemist signed off. AM and PM ritual instructions sit in a centered block, three customer ratings underline the claim, and a sticky bottom bar carries the add-to-ritual price across the whole scroll. 3-language switcher (zh / en / ja).
- Palette
- Black #0B0B0B · Ivory #F4EFE8 · Emerald #3E7F62 · Charcoal #2A2A2A
- Fonts
- Playfair Display (serif display) + Inter (body) + Noto Serif SC/JP (CJK)
- Architecture
- React 18 UMD + Babel standalone · single-file SPA · static MinIO host
- For
- Clean-beauty DTC brands with under-20-SKU lines that lead with formulation honesty
- Memorable
- Ingredient cards reveal their percentage on hover · sticky cart bar stays in the bottom thumb zone
Preparing preview…
Full flow: home → list → detail → license → checkout → certPop out:V1
Related samples
See more samples →☕F&B · DTC subscription
Mo
MochaLane · Specialty coffee, monthly
A DTC specialty-coffee subscription that picks the box for you — one-page taste profile, three tiers, recurring ship calendar.
+38%
Avg LTV uplift
vs single-order baseline
4 min
Onboarding to first box
taste quiz → checkout
DTC storefrontSubscription engineTaste profile
Open sample→🐾Pet · Premium DTC
No
Nocturne · Premium pet, by the moon
A premium pet-food store that builds a delivery plan from the pet, not from the SKU — size, age, weight curve, vet notes feed the auto-reorder cadence.
94%
Reorder accuracy
no-overstock guarantee
0.42
Pet profiles created / visit
industry: 0.06
DTC storefrontPet profile builderAuto-reorder engine
Open sample→⛺Outdoor · Specialty retail
Ca
Camp Apex · Plan the weekend, we pack the list
A trip planner that builds the gear list — pick the trip type, the season, the headcount; the store fills the cart with shelter, sleep, cook in the right order of priority.
6.4 items
Avg cart size from planner
vs 1.8 single-PDP
+92%
New-camper conversion
over previous SKU grid
DTC storefrontTrip plannerAuto gear-list builder
Open sample→