Retail chain·Retail · 18-week build

Oakroom · Home-goods chain digital

Retail chain digital isn't technology — it's balancing HQ / region / store / franchisee interests. Oakroom found the win-win-win-win.

27 stores liveCheckout -45%Repeat +28%

Customer names + data are written-permission released. Some sensitive data masked.

The challenge

What three ERPs failed to solve.

HQ blind to data

HQ wants 'which store sold what today · SKU turnover · which region most profitable'. Old ERP only shipped monthly reports.

POS too complex

Old POS took 6 steps to check out. New employee training took a week. Peak hours: long queues, complaints.

Franchisees opt out

HQ pushed system. Franchisees felt 'surveilled', didn't share data. Usage stayed under 40%.

What we shipped

We built chain-specific industry system.

HQ + region + store + franchisee 4-role permissions — each side sees data useful to them. Win-win.

Industry system regional

HQ + region + store + franchisee 4-tier · inventory · finance

See product page

Custom app product-class

Loyalty miniprogram + POS companion · coupons + stored value

See product page

Express build Plus

Brand site + store locator + franchise pitch

See product page

Asset custody

Domain + server + email + miniprogram cert lifecycle

See product page

Timeline

18 weeks from HQ to franchisees live.

Wk 1-3

Discovery + blueprint

Visit HQ + 5 franchisee stores · business blueprint + franchisee incentive design.

Wk 4-6

Pilot + 1-store

1-franchisee live pilot · cashier feedback · franchisee satisfaction validated.

Wk 7-14

Build + migrate

Legacy data clean + dual-run · 27 stores phased migration · staff training.

Wk 15-18

Full rollout

Cutover + 4-week on-site support · dashboard live · franchisee training.

Outcomes

12 months of real results.

Stores live

18-week migration of 27 stores · zero incidents · zero complaints

-45%

Checkout time

New POS simplified 6 steps to 3 · saves 1.2h per store per day

+28%

Member repeat

6 months post-launch · loyalty repeat rate 19% → 24.3%

HQ needed data, stores needed simplicity, franchisees needed revenue split — the 3 ERPs we'd tried all failed. Cloubay shipped in 18 weeks, and franchisees actually came asking us to install it in their small stores too. That surprised me the most.

Your retail chain wants digital?

30 minutes: store count + business model + franchisee split state. We map what 12-18 weeks can ship.

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