01
Repeat visits chased by hand
Old system logged projects but had no auto-recall. Doctors relied on memory + WeChat reminders. Repeat rate stuck at 22%.
Medical / private clinic·Healthcare · 14-week build
Studio · Aesthetic clinic system
Medical aesthetics is 'high ticket + high sensitivity + high compliance'. Off-the-shelf SaaS is too generic; self-build is expensive and not domain-specialized. Studio found the third path.
Live in 14 wksRepeat 22% → 41%AOV +18%
Customer names + data are written-permission released. Some sensitive data masked.
The challenge
What an aesthetic clinic system has to handle.
02
Records + scripts compliance
Aesthetic records 7-year retention + e-signature + traceable data — generic CRMs can't do it.
03
Membership card mess
Package count / balance / coupons across 4 stores often errored out at cross-store redemption.
What we shipped
Aesthetics-specific build — compliant + easy + loved.
Not a generic CRM repurposed — designed around the aesthetic clinic's 'client-project-script-membership' tracks.
Industry system single-site
Appts + records + scripts + packages + members · 4-store unified
See product pageCustom app product-class
WeChat member miniprogram · book online · view records · coupons
See product pageAutomation suite
Repeat reminders + package expiry + birthday outreach + satisfaction
See product pageManaged ops Growth
WeChat OA + Channels + Xiaohongshu + Meituan · monthly content
See product pageTimeline
14 weeks from spec to 4 stores live.
01
Wk 1-2
Spec + compliance
Visit 4 stores · record templates · compliance reqs ('Medical Info Systems' spec).
02
Wk 3-5
Proto + pilot
1-store pilot · cashier + doctor + support feedback · revise proto.
03
Wk 6-12
Build + migrate
Legacy data + package balance migrated + dual-run · doctor + cashier training.
04
Wk 13-14
Full rollout
4 stores cutover · support + repeat reminder engine on · dashboard.
Outcomes
12 months of real results.
22% → 41%
Repeat rate
12 months post-launch · 6-month repeat rate 22% → 41%
+18%
AOV
Packages + coupons + loyalty drove avg ticket size +18%
14 wks
Full rollout
4 stores + 20+ doctors + support · zero-incident migration
Medical aesthetics: high ticket, sensitive clients, strict compliance. No off-the-shelf system fit — generic CRMs are too thin, hospital HIS is too heavy. Cloubay custom-built it — compliant + easy + loved. Repeat rate doubling? Did not see that coming.
Your clinic / aesthetic / health practice wants to upgrade?
30 minutes: your practice + customer type + compliance reqs + current pain. We map the safest plan + price.